Arctic Monkeys

Arctic Monkeys is a successful nulti-awarded band signed with Domino Records that initially made their name through word of mouth.

Arctic Monkeys is an English indie band that got together in 2002 and skyrocketed to fame with their very first single “I Bet You Look Good On The Dancefloor.”

Prior to the release of that single, however, the band were already making a name for themselves thanks to the internet, which became a venue where fans shared and promoted their music via P2P sharing. The remarkable thing about the bands success though is that they didn’t even really know how to use the internet to promote their music and the uploaded music was all from fans who ripped the cds they gave away during their gigs.

Apparently, even their very successful MySpace page was created by their fans. Proof that word of mouth is indeed still the best marketing method there is.

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